I am here to know more about the Business Intelligence and CRM. I am knowing that the Customer Relationship Management (CRM) is first and foremost a tool to support sales, marketing and sales. The processes around the customer should be designed with CRM transparent and effective. IT systems help customers automate and make such data available to staff or take over the management of marketing campaigns. But Business Intelligence and CRM can now be viewed in isolation any more. My co-employees told me that only an integration of CRM and BI solutions delivers the best customer management - and is the perfect unit for better decision making. Is that true? Please provide some more information about the same.
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