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  #1  
Old 07-02-2011
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Join Date: Jul 2010
Posts: 27
BI and CRM is the perfect combination?

I am here to know more about the Business Intelligence and CRM. I am knowing that the Customer Relationship Management (CRM) is first and foremost a tool to support sales, marketing and sales. The processes around the customer should be designed with CRM transparent and effective. IT systems help customers automate and make such data available to staff or take over the management of marketing campaigns. But Business Intelligence and CRM can now be viewed in isolation any more. My co-employees told me that only an integration of CRM and BI solutions delivers the best customer management - and is the perfect unit for better decision making. Is that true? Please provide some more information about the same.
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  #2  
Old 07-02-2011
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Join Date: Jan 2009
Posts: 120
Re: BI and CRM is the perfect combination?

Business Intelligence (BI) does however, mainly as a tool for senior management. It provides decision makers and the management information available to make business-critical, strategic decisions. The basis for these choices make BI processes - collecting, analyzing and presenting business-relevant business data. As different CRM and BI are in focus and target group - no company is now more help to link the two. BI and CRM are now more than ever dependent on each other. This industry BI and enterprise management such as CRM data to make strategic decisions. For example: If Product X from the offering will be taken not? Is it worth opening a new branch in the East? Or: How efficient is the customer? For such questions provide customer data that constitutes the CRM system provides a valuable tool. BI tools will transform the CRM-relevant data into information that is provided as a basis for action and decision.
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  #3  
Old 07-02-2011
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Join Date: Apr 2009
Posts: 26
Re: BI and CRM is the perfect combination?

Conversely, today, and marketing and sales no longer conceivable without BI. Because there are no depth of knowledge before about what the customer buys what it wants or how satisfied they are, can hardly realize, for example, customer loyalty programs. And these findings can only be achieved with BI analysis. One of the classic roles of the BI is therefore a service provider for CRM. The available services are mainly the evaluation systems that analyze customer behavior and customer needs. They help to optimize the management. For example, BI tools to forecast the value of customers. For example, a subordinated C customer identified on the basis of an analysis as a B-customer and thus a different care concept be assigned. Also, information such as the frequency of visitation, the number of service cases, the purchased products or complaints have linked and analyzed, a true wealth of knowledge in itself.
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  #4  
Old 07-02-2011
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Join Date: Apr 2009
Posts: 65
Re: BI and CRM is the perfect combination?

With Business Intelligence CRM Data to be transformed into high-quality business information that is 1:1. The analysis provides empirically sound basis for decision making for marketing, sales and other customer-related activities. At least as far as data analysis overlaps with CRM functions and processes of the BI. This intersection of BI and CRM has long been established as an analytical CRM. It extends the classical variant of the basic operational CRM in order to process and especially analysis of the collected data in the operational systems.
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  #5  
Old 07-02-2011
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Join Date: Feb 2009
Posts: 53
Re: BI and CRM is the perfect combination?

Today is Analytical CRM is an important, if not the most important part of the whole customer relationship management. With the analysis of CRM data with BI technologies for marketing, sales and distribution, important questions to be answered. The greater the amount of data and more diverse data sources, the more accurately can determine which types of customers buy what and how to address what customers by what marketing activities. The necessary software technology is essentially the entire data warehouse process - from data collection and data management, data analysis, and reporting. Here, analytical CRM as a cycle or closed loop are understood to conclude at the BI processes the circle and the lessons learned are fed back into the circulation. The starting point is the operational data generated by the interaction with customers: structured and unstructured customer data such as purchase transactions, problems or attendance. There are also external data sources such as data on demographics. These external and internal data analysis tools such as OLAP or data mining investigated. OLAP is ideal for quick ad-hoc analysis in which we receive direct answers to predetermined questions. The data-driven data mining is a combination of various steps and procedures that are based on certain models to be discovered patterns in customer data. The resulting data is then analyzed as a basis for decision put back on various operational tools sales and marketing employees worldwide and fulfilled.
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  #6  
Old 07-02-2011
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Join Date: May 2008
Posts: 248
Re: BI and CRM is the perfect combination?

Quote:
The resulting data is then analyzed as a basis for decision put back on various operational tools sales and marketing employees worldwide and fulfilled.
This creates a cycle that is known as a "closed loop". To control and monitor this process and, companies need ideally a data warehouse or data mart, an efficient marketing tool such as an OLAP tool and a core data mining expertise. Many companies have recognized the potential of a BI-CRM marriage and see it as a practical combination. You want to devote more of the future integration of their customer management systems with business intelligence solutions. Based on the analysis of customer and other business information they want faster access to key performance indicators that will help them assess their current marketing and sales activities. Proponents of integration of BI and CRM will see the benefits in the fact that the service quality in customer management is more transparent and better decision-making conditions are created. It is also possible to develop a more strategic view in the daily business and use the data better. More respondents saw benefits of more targeted marketing campaigns, a more reliable forecasting as well as better coordination of marketing and sales.
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  #7  
Old 07-02-2011
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Join Date: Apr 2010
Posts: 59
Re: BI and CRM is the perfect combination?

One reason for the slow implementation, is that the integration of BI into the enterprise-wide CRM is not to do so easily. CRM should be considered for the purposes of BI, there are several difficulties in practice. Tuned, the CRM strategy and vice versa on the BI strategy. To find meaningful interaction, both should be mutually consistent. In practice this means that the requirements must be taken into account the analytical CRM in the BI strategy and then integrated. Instead of being limited to sales or marketing, CRM, the analysis is placed in a larger context. And that's about consuming, but very real long term benefits. This allows CRM processes control across departments. The widespread practice in the expensive and complex interface solutions can be prevented or reduced island. CRM data can easily be merged with other corporate information. The integrated approach calls for those responsible to tear open the borders between individual business departments and to seek commonalities and connections. The result is the combination of CRM and BI a new decision-making quality.
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