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Thread: When and how to start the analytics process?

  1. #1
    Join Date
    Jan 2011
    Posts
    62

    When and how to start the analytics process?

    I saw a video on the process of analysis as well as tried to map back to my circumstances and recognize how I would do this with my incomplete resources, and when.We are about to deploy our global Jive site, however will have a very soft launch (without communication). Functional I have a person on my team in charge for this release as well as management of the group of people of community managers, and is only part time on this (60%). We will make active the capture Jive analysis from the beginning with the intention that we be able to start getting the numbers right away. We will not obtain the analysis module from the beginning; however the intention of analyzing the time by means of our own BI tools (at least originally). However almost certainly not have time to start functioning on this until January-March 2011 time frame. After that, suspect I will be able on the way to have that persists to spend 1-2 days / month doing analysis for each and every one managers in the community (unless, of course socializing as well as volunteers this field.) Which method do you advise for businesses to arrive at the level of maturity that UBM is today?

  2. #2
    Join Date
    Nov 2009
    Posts
    1,191

    Re: When and how to start the analytics process?

    I must say that I do not feel qualified to answer, like the way I know is that my company is running. Furthermore I am not an analyst on my team (as well as I am not a specialist in BI tools and being an analyst is not in reality in my work account).I imagine the earlier you begin to examine the information, the better. His timing appears fine to me, because the commitments have to be made. The initial phase of a new community is not indicative of future stable state in many ways. Undoubtedly learn a lot by diving into the analysis from the beginning, but it would be prudent to assume that the expected activity levels, for example, be supported.So I guess the way I recommend is to beg, borrow and steal the resources of analysis as soon as possible so that you can demonstrate the value of analysis of the commitment of more and more in your community. As evidence accumulates, use it to make the case for more resources for analysis, ideally as a team member.

  3. #3
    Join Date
    Nov 2009
    Posts
    1,118

    Re: When and how to start the analytics process?

    My instinct is to start with simple measures immediately. The Jive mart is powerful, but you can learn overnight. Their need for a more complex analysis will evolve over time. On the other hand, having the ability to pull real numbers of the cake is happening in your growing community will be invaluable in the weeks of its release. And the collection of simple measures that demonstrate the value of your community will help build your case for more resources in the future!

  4. #4
    Join Date
    Nov 2009
    Posts
    1,340

    Re: When and how to start the analytics process?

    Remember that whatsoever the initial experience will be sustainable. Also, be certain to take note of the external factors ( such as push e-mail to gain ground, the dates of the stay of other systems, planting dates or significant content migration occurs, the integration of software and updates), as a result assigned an suitable increase triggers. May or may not be duplicated, furthermore statistics to help you discover what works forever.Having more than one person who can see when interpreting the results may be useful as well. Help see the forest for the trees.

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