Google AdWords Basic Questions

[Head-Hunter]

What are Google AdWords?

Google Adwords are text ads that appear alongside / above Google search results after someone has entered an appropriate search term.

What are the benefits of this form of advertising?

• They increase the visibility of your company, your listings and your website. They speak precisely to the people who are interested in your product because the ad appears only when a defined by you, the potential customer is looking for a concrete offer.
• The chance to gain more potential customers is much greater than with traditional advertising.
• And the kicker:
• You pay only when someone clicks on your ad and visits your site actually.

How does this work?

A user submits a search word in Google (Keyword) a. If you have entered this exact keywords on AdWords, your ad is shown.

Where and how often will my ad?

• Your ad will appear next to / above search results.
• It is also possible ads on various Internet sites to switch.
• In what appears to rank your ad, you determine your budget allows.
• The more money you invest, the higher your ad position on the results page.
• The same applies to the display frequency.
• They only want your ad will appear only seasonally?
• No problem - it is possible to pause ads at any time to edit or delete it.
• A circuit on other sites and portals that belong to the so-called Google advertising network, is possible. However, here are some other rules.

[Head-Hunter]

Can I place more ads?

• Yes you can! It is even recommended, to create multiple ad texts to determine which ad responds to your target audience.
• The ad text will be evaluated individually - the success is measured accurately, because you can see what text is clicked most frequently, and / or leads to a company success..

What do I need content?

To ensure that your ad will appear, you must observe certain guidelines. For example, the ad text may only contain a certain number of characters.

How to Get Started?

• Sign up for Google AdWords with a valid e-mail address.
• Then you open an account. Now you can create your campaigns, including the provision indicators. You always have access to it and can make your improvements at any time.

If an alignment is possible by language and location?

• Yes. When creating your campaign, you can narrow your target area geographically.
• The limitations relate to the federal state of the city or on the coordinate plane.
• Your ad will only appear when users have been from the region corresponding search queries.
• You can show your ads all over the world. Google is also widely used abroad.

How should I select keywords?

Your keywords for an ad as possible should be chosen appropriately.

Should I try out multiple ad texts?

Yes, it is even highly recommended. Thus you can see what text will appear most often and respond to what your customers. The ad text will be evaluated individually and the result is precisely measurable.

Can I measure the success of individual search words?

Yes you can. You can follow closely after, was connected in how often a particular keyword for that ad, how many real visitors has caused it, and much more.

[Head-Hunter]

The terms

What does "impressions?"

• If your ad on Google, it is called an impression.
• So the number of circuits.

What does "CTR" or "click-through rate" or "click rate"?

• The CTR is the percentage ratio of the number of clicks on your ads to the number of advertisements.
• A CTR of 5% indicates that were clicked at 100 advertisements 5 of them.

What does "conversions" and "conversion rate"?

• Conversion means the conversion of a visitor to your website in a contact or in an order.
• A conversion is thus a more successful for the audience of your website.
• The conversion rate refers to the percentage ratio of the number of visitors to the number of contacts or orders.
• A conversion rate of 3% means that 3 have taken out of 100 visitors to contact you or have ordered from you.