Matt Cutts, a spokesman for Google SEO, confirmed a recent update of the algorithm relevance search engine, called Mayday. It is a change to Google's algorithmic search quality on web sites to cover the Long Tail. MayDay can be considered as the death of long tail keywords. It is a everlasting change that affects longtail keywords. In the region of April 28th to May 3rd a lot of websites noticed a unexpected loss of 30% to 50% of their usual long tail traffic.
MayDay has condensed a site's traffic by 50% and it was undesirable for a site with PageRank of 6, "real blow" for the site’s editor. Google condensed the size and deepness of the primary index to keep Caffeine quick, there was large link depreciation, there was a change in how phrase equivalent is performed, enlarged bias was given to authority/brand websites, etc. A few, all, or nothing of these may be right, the important object is DON'T PANIC! If you found any drop in traffic, you require to figure out the reason...don't start blindly altering things in case you be bothered to break what could not be broken.
In other words, Mayday is the new way Google has found to stop sending traffic to sites with few links to internal pages.It seems that Google values sites that have links pointing to internal content in addition to the home page and not just to have a maximum of links to index your site. Basically, it was straightforward and enough to make a site with lots of pages and point a max of backlinks to homepage for the rest of the site is properly indexed on Google. Today Google ranker must have links pointing to the internal contents in addition to the home page. Mayday causes a change in the standings and not in the index, because the affected plants receive less traffic, so that their pages are crawled and indexed as always, but some pages of these sites have lost their positioning before the updated and their former rank.
An absolute speculation is that maybe the significance algorithms are tweaked little bit. Before, pages with low quality signals might at rest rank fine if they had elevated bearing signals. And possibly now, those elevated relevance signals don't have as much heaviness in ranking if the webpage doesn't have the correct superiority signals.
Like all the other posters and top contributors on the forum that no amount of bitching, moaning, law suit threats, class actions, begging or bribing will get Google to roll this back. Google won’t mind that it has “wiped out complete businesses” with this algo modernize. Google has factually wiped out billion dollar VC funded companies at once on AdWords without even any clarification when they introduced superiority score.
Reply With Quote
Bookmarks