Does Adsense allows 3 ads per page

[Sadiee]

I have heard long back that Google adsense allows 3 ads per page. Is it still there if there are 6 ad slots on one page all using the compete AdSense feature through GAM ?

[jackalz]

Yeah, AdSense publishers may place up to three AdSense for content units on one webpage. You may also place a maximum of three link units and two search boxes on each webpage.If you place more than on ad unit on a page, our system will display unique ads to each ad unit. Because the system automatically displays an optimal number of highly targeted Google ads on each page, in some cases, the maximum number of ads may not always appear. In this case, the ad unit will show as a transparent box, or will contain any alternate ad or color specified in the ad code.

According to Adsense, To provide even more value to your users, and to help you further monetize your web pages, we're allowing publishers to place up to three ad units on every web page. Our system will automatically recognize the additional ad units, and will serve unique ads to each. Your ad units can each have different color palettes, formats, and alternate ad URLs, providing you with the flexibility you need to incorporate Google ads into your site design. Please read the Multiple Ad Units section of our FAQ for the full details.

[Kraker999]

It is safe to assume that not all webmasters have immediately increased number of AdSense blocks per page. It is most likely that for next few weeks pool of available ad spots will grow even further. This is a huge change on the playing field which will benefit some players and make the game more difficult for others.

Let's see how the market has changed and who are set to win and lose because of this huge change. Generally, the advertisers are the winners here. They instantly received significantly increased supply of ad spots while at this point demand for ads is not changed or maybe even decreased because some advertisers got scared off the market.
Overall, the publishers are the losers in this game at least in short term because market will inevitably bring prices paid for clicks down due to described above changes in supply and demand. The drop of price of click might not be compensated by increasing number of ad spots simply because CTR and CPM do not rise proportionally to number of ads on a page and demand for ads became rather stretched causing way too many PSA's or default ads.

It appears that this change affects various groups of advertisers and publishers differently. Most likely it will significantly increase click bandwidth for low tier of advertisers, those who do not bid into top 5-10 bids for a keyword. It might also somewhat decrease click bandwidth for high tier bidders, because more click will flow to low bidders.

One of possible side effects of all these changes might even improve the quality of the content network overall. It is possible that all those websites which were developed specifically with goal of maximising AdSense revenue and target specific keywords will tend to not have enough ad supply to fill all 3 AdSense blocks with high paying ads or even maybe not enough of any ads for all the ad blocks. On the other hands websites delivering "real life" content will be matched by wider set of relevant keywords and will display top bidding ads for a few related themes simultaneously.

In medium and long term this change benefits all players. Advertisers will get better ROI and volume of clicks and consequently more advertisers will move into AdWords space from other networks, existing advertisers lured by ROI might increase advertising budget as well. This in turn will benefit publishers. And of course, the most benefits will eventually be collected by Google’s shareholders (please note that this is NOT an investment advise).

It is also interesting to note Google's timing rolling out this feature. Perhaps, they were expecting knee jerk reaction by some advertisers and sharp rise and supply of ad spots. In order to minimize it they launched it 1st of September when ad market seasonally heats up. Apparently they also know that it is bad idea to start a war, launch new presidential candidate or new product in August, so they have waited until the September as everybody else

Source: webmasterworld

[O'Brian]

You can improve your landing page quality by optimizing your website per our guidelines. Some guidelines emphasize are:-

• Relevant and original content
• Transparency into the nature of your business, how your site interacts with a visitor's computer, and how you intend to use a visitor's personal information
• Navigability, i.e., providing a short and easy path for a user to purchase or receive the product or offer in your ad