A registration became compulsory but useful
As we mentioned yesterday morning, Deezer today requires registration prior to access its contents. Explanations of Jonathan Benassaya start from a two-pronged approach: "There are negative approach, where we say 'yes, we will help users to better balance their advertisements. I want to say, alas, yes! But the reality is that in the new Deezer there will be lot of profiling that will be implemented both in terms of musical discovery, suggestions of friends, smartradios, etc.. Algorithms working on the suggestions require a lot of data upstream to be reliable. With the new release, we will take 4 months of historic enabling us to build a model of good suggestions. "
Under the bonnet of the site, the approach was: "We have tagged the base internally for some groups of artists are associated with a particular kind, then we identify users and behind, it turns the algorithms. The positive approach, so it's better to offer music to users and better understand their tastes. "
Titles dimmed, a willingness of producers
To return to access the root of much criticism on the forum Deezer, many titles are now grayed out: they are accessible only to the geographical location of the user.
An IP Deezer with a blue white red will not at all the same rights of access to works that Deezer Belgian, or even living in France near the border since the IP address geolocation is imperfect.
Explain how these restrictions? "It is a ransom for our success, insists Jonathan Benassaya. Since Deezer is broadcast as many countries, the houses we drive we have imposed the "géoblocking. Catalogs are not available in certain territories and we have worked for 6 months on the implementation of a reliable basis. Other platforms have a per country, Deezer has chosen a sole basis for the world. Henceforth, this basis reflects the 100% rights. Deezer is the first site worldwide to offer such a solution for reliable access to content and validated by industry. "
Tout n'est pas si rose: "The bad thing is that we realize that people can no longer access some of their titles playlist. That is why we launched a new fashion, smartplaylist to listen to these titles, but as random. Later we will offer securities playlists but not consistent with the choice. "But again it is the beneficiaries who have imposed this new system of random.
Deezer there a risk of losing its charm?
Crucial question: Deezer does it risk losing its charm? "We spoke very little playlist, we talk mostly small labels, aggregators Americans who have no right in France ... In our strategy for development of catalogs, as we sign with them, the problems will be solved "tempers cofounder. A passenger problem then?
The choice of certain groups opposed to digital broadcasting as ACDC, Led Zeppelin, but amplifies the lack Brel and other big names have disappeared in this update, at least in the countries identified by the IP address of user.
Reassure an industry in crisis
Deezer admits that the situation is not simple, but it is necessary to "reassure the industry as our ability to fulfill contracts. And it allows to enter more easily contract with other companies that were refractory. It is therefore also positive sides to the establishment of borders, beyond the grumbling of the famous surfers since Monday, 9.
Another question: why griser titles (we will not know the exact number) and not deleted from the database? Is not that a factor of frustration? "Given that every artist is associated with a record album, a discography, a biography, groups of fans ... we had two options: either we completely delete artists and creating frustration. Or removing access, while leaving the content in terms of comments, discography, etc.. It was the choice here. " That's why Deezer are listed with artists but inaudible ... The approach can also be regarded as a kick in the trunk of producers to encourage them to open the valves facing the torrent of claims ...
"We all want to say that the Internet is no longer a border, except that the music industry still thinks in terms of territoriality. We need to reassure the industry because without them we can not live "said Jonathan Benassaya. "Indeed, Deezernuts are not happy, this is normal, but on the other side must Deezer we can grow and still remains the good student and so we will be as we move forward with the industry. This industry is not well and in such a situation, we must accompany them. The update to the final is also bodes well for future site development and society. "
Restrictions that may encourage illegal downloading?
Remains a problem and size of the loyal service Deezer have repeatedly been praised by Christine Albanel when talking about access to legal tender as a weapon against illegal downloading. Similarly the year 2009 looks bleak for CD sales.
In this environment, should we not fear that the restrictions imposed by the producers do the user to use and abuse Bittorrent or RapidShare? "There are things we could afford when we were small, not today" says the cofounder of the platform, which refers to the ability of time for users to upload anything and everything on the old index, even unopened albums to digital rights. "We are not a UGC site (ie: User Generated Content) where there is a gray area where we do not know if there are any rights or not. We can not afford not to have contained 100% legal. We are obliged to comply with the rule and work in harmony with the music. "
A decisive year 2009
The year 2009 will be decisive in terms of model to define: the advertising audio plugin on the iPhone, etc.. The challenge is thus to balance income and models that appeal to the user. Audio for advertising - a choice set in motion soon - things will be simple: "We will broadcast an advertisement audio tracks every X, the X is being defined. This may be an advertisement for an advertiser to Deezer or event. " Also no question of advertising for a kilo of carrots sold in supermarkets in the area Deezer promises a "premium" to the target. Again the algorithms should play their good offices.
Final details: unable to export the songs to his blog is only temporary. A bug prevents to take a piece against a break, forcing the user to restart at the beginning of the title. It was pointed out and corrected a few minutes.
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