What is Brand Management and Issue Management in Software Development

[Angud]

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I have heard of Brand Management and Issue Management in Software Development but I don’t know what they actually mean. I have not yet perused any project in Software Development but I will be taking part it. So is there anyone who can explain me Brand Management and Issue Management in simple words??? What are their advantage and all? Help regarding this will be appreciated.

[HellBoy123]

See if you or your team work on a Software Development project then there are 101 percent possibilities of countering errors and bugs till the project is under development. Issue Management which is also known as Bug tracking in software development is a process where these errors and bugs are tracked and fixed. Bug tracking is a crucial part of software under development as each and every error has to be fixed to make bug free software. There are different Bug tracking tools that are used, software’s which are developed has to pass through this stage. Bug tracking software’s helps in making a list of bugs that are encountered and are sent or posted to others in team so that they can work on the same. If the bug is solved then the mark it as fixed, If a bug is found then it is marked as reported, if a bug has not been fixed then it is marked as pending and so. All the members who are part of Software Development team have to keep an eye on their Bugs module.

The advantages of Bug tracking in software development are as followed:

1. Lets you get a complete visibility bugs with details of it status, category, due date etc
2. Helps in creating a bugs cycle based on stages which has to be fixed
3. Creates a Organized report regarding the team member dealing with bugs
4. Helps in motivating members for fixing the issue by displaying history and comments
5. Helps in reminding and notifying members regarding the changes that are made in the project
6. It helps in improving productivity and maintaining time management while dealing with the bugs.

[Vishwa12]

Brand Management refers to software’s which includes marketing techniques for specific product, product line, or brand. There are a number of Brand Management software, some of the best ones are as followed:

1. Widen Collective
2. Quark Brand Manager
3. Brandworkz
4. MarcomCentral
5. WebDAM
6. Marketing Asset Manager
7. MarketingPilot
8. Fision

[JoJoRun]

Below are the top three Brand Management Software’s along with their advanced features:

One2edit - Web Application –
Advanced Features:
Simple user interfaces
Support for Mac and Windows documents
HTTP application level protocol
Multi-client capable
Hierarchic proof-reading
Scalable platform
Web application based on Adobe Flex

Aprimo - Brand Management –
Advanced Features:
Rich software application
Marketing resource management
On-premise software
Marketing asset production
Can be accessed through a web-browser
Ensures brand consistency
Easy integration

BrandMaker – Marketing Planner –
Advanced Features:
Central marketing platform
Digital brand scorecard
Data preparation
Reports and analyses
Marketing planner

[Vascon!cell]

Brand Management Software has a number of tools for compiling, updating, creating and storing information of the software products. Below are some functions that are included in Brand Management Software:

• Ad building
• Requirement management
• Product material distribution
• Communications management

[MarDaA]

Here is list of Top 10 Open Source Bug Tracking System:

1. Bugzilla
2. Mantis
3. Trac
4. Redmine
5. Request Tracker
6. OTRS
7. EventNum
8. Fossil
9. The Bug Genie
10. WebIssues