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Hello friends i have a question regarding Facebook Timeline. As now a day almost everyone have a Facebook account and as I have noticed almost many of the users have added TimeLine in their account. But I have not added it yet but thinking to apply it in my profile also but before that I would like to know from those people who have already applied TimeLine feature in their account. What are the Pros and Cons of Facebook TimeLine?
Benefits of using Facebook TimeLine:
1. The cover photo
Instead on welcome pages and unnecessarily long profile pictures in your sidebar now get a good cover photo for your page up. It lets you page a beautiful style give in without a cluttered Facebook page expires. I also think that the cover photo is a wonderful opportunity to entertain your fans regularly with beautiful images around.
2. Image-Based: More attention for photos
Messages are larger and photographs play a prominent role. You can every day post a picture you want on your fanpage.
3. Direct interaction: Easier send private messages to fans
Thus web care easier and relationship with fans (hopefully) a bit more personal.
4. More attention to quality: Not every post is the same
A big disadvantage of the old pages was the rigid time-bound view. Each post is the same, first in, first out. Now you can attach to top posts (pins) that you want to keep the attention. For example, important calls to fans. You can also highlights indicate with an asterisk or just hide messages. Especially highlights look very good!
5. Personal and more social: More focus on interaction
The new timeline shows fans and more brands interact as mutual friends that do or should do. At least according to Mr. Zuckerberg. Nice feature is that as a fan instantly sees which friends are also fans.
6. Finally: A uniform profile icon
Your profile picture is not drawn out of your sidebar photo but you can just upload them to 180px. It seems a small thing but still I see brand profile pages with pictures where half the mark is missing. Shame of course and a good improvement!
Disadvantages of using Facebook TimeLine:
1. No Welcome page: how do I convert them?
Now most companies finally have a decent home page in each other find jobs off Facebook with it. Visitors are right on your timeline and you'll find so there must be more creatively to attract visitors to convert fans. Now the cover photo is a wonderful tool to convert visitors back but beware: Facebook makes very explicitly clear that no action on the flat cover photo tolerate. Campaigns such as' Find us fun and win" are not accepted.
2. Applications are blocked: the biggest drawback
The main disadvantage of the new timeline, I think that applications still very clogged. That's a shame because the applications Facebook just so immensely popular among companies made. I was here for a different approach selected and in the bar room for more than 1 or 2 applications. Small advantage is that you easily use the icons of each application to be used.
3. Applications get more space: 520px is suddenly very narrow
All applications that you now see on Facebook are designed for 520 px. That functions but still looks a bit clumsy suddenly off. In the new timeline, applications can be a lot wider so that there is quite a bit of white space to the application is outdated. In principle, the new design an improvement but do require a considerable adjustment for companies.
4. Adoption of users: they determine the success
The main risk is of course the adoption of users. Users have the new timeline of themselves and their friends have not yet fully embraced so why do they do directly with the brands they liken?
5. Ff scroll a lot more for the conversation begins
Finally, I find it personally a while before scrolling myself as a fan can post a message or to read existing messages. So is this new timeline really as social as Facebook itself says?
Facebook Timeline design
The first and most obvious change is the design. Like the profile pages of users, all pages now have a large opening picture cover photo. In the immediate perception may be put down. It is not permitted to use one action to take. These are severely punished by Facebook. The profile photo is placed over it. All messages are now displayed in chronological order, in which the inside of the design at the top of messages is possible to secure it. Thus, special attention is given to the main items. Messages remain a week at the top of the timeline. It is also possible to hide messages or expand to show ('peak'). In this way can be granted to more relevant information on the page. Much useful information for designers can be found in the "Facebook Cheat Sheet Timeline 'Dream Grow. It contains all the formats described. Handy to have in addition to lying during the design!
Call to action
The menu in the Timeline version directly below the cover picture shown. To attract visitors to applications Images can be added to the left. The order of the applications can also be changed. It is no longer possible to open a Facebook page to show a direct application. If there are actions are active, and then it is practical to strengthen them with a message which is fixed at the top of the page is put. This may include a reference to the specific application.
Fan gate
The welcome page or 'fangate', which until now many 'likes' are collected, no longer exists in the new situation. All pages are to link directly, without first creating the 'I like' button to click. This requires that the page is made even more interesting, so visitors here are willing associate. When the purpose of the page is merely to "likes' to be collected, then the greater challenge for the marketers with this new variant.
History
The timeline allows you to do more with history. Within the world of media, for example the BBC News her Facebook page already adapted to the Timeline. This gives a good look in the history of the company.
The new timeline apps open up numerous business opportunities to best take advantage of the benefits on Facebook. It is obvious that serve the new Facebook Apps to reach the largest possible audience and to increase the range. They produce up to three posts within the state social platform - in the news feed, in the timeline and the ticker. They are designed so that one is alert and curious activities of friends. It is always interesting to see what friends like, what motivates them and what they share. It even acts as a kind of "recommendation" that entices the user to read too little, hear or watch. Of particular interest seem to be the new Facebook apps with a social character for consumer-oriented industries as well as for Web site operators to be, who want to increase the number of page views. Thus, such apps for example, function well for newspapers, magazines and journals: Yahoo, for example, has a social development Reader, in which - according to the prior approval - items that a user reads automatically the news feed of friends displayed: Rather than just price for like a link now the status is XYZ (object) has "an article" read on Yahoo (activity).
1) Design of Cover Photos
The cover picture is one of the greatest innovations of the most fan pages for businesses. Since this is the first thing a user sees when he gets on your side, you should focus on the creative design! Let your imagination run wild: the more striking and unusual, the better. Be careful in the design of the photo, nonetheless, that it reflects your history and the concept of your business in a way. Can be found on the social media platform numerous best practice examples of companies that the idea of the new cover photos has already been implemented impressive. Under the motto "Dove is committed to help all women realize their personal beauty potential by creating products that deliver real care", for example, seven Dove as a cover photo happily looking women elected. But be careful, also have some guidelines: Cover photos cannot contain calls to action, offers and the like. In addition, the integration of Facebook features such as "like" and "share" in the photo is expressly prohibited. For the cover photo, you must also rely on own resources, because the choice of any photos from the Internet is forbidden by copyright law.
2) Profile picture
The profile screen includes classical, the company's logo. This is attributed to the overall picture so far less weight than it is placed in contrast to the striking cover photo rather inconspicuous. Since this image appears as an icon on posts in the news feed, it is still advisable to choose the company logo as your profile picture.
3) Important Stories
Your new timeline should also include important stories from which you can set the best weekly. This new tool you can perfectly use it to place important messages or postings. Thus, your fans up to date and you have to determine from now on the way, what story you will prioritize. The old format has so far been identified weaknesses in this regard as important or informative posts that inevitably over time in their own feed disappeared because other posts were added or fans left posts on the whiteboard. Now you can even control what content for up to one week will be on view at the same point in the timeline. Another innovation: Posts on the whiteboard of fans are now placed separately in a box on the right side of the timeline. It is also possible to use the whole width of the timeline to represent particularly striking photos or videos. With the pencil icon, you can lock messages so they appear first in the timeline, or repositioned as desired. With the star icon to highlight a picture.
To enjoy positive start we will start with the advantages of the Timeline.
Cover Photo - The most striking change is the cover photo that appears at the top. In this way an atmosphere immediately put down on the page. It also provides more room for creativity and graphic design.
Send private messages to business pages - It is now possible for companies and customers to have a contact via private messages. Discussions need no longer necessarily publicly on the wall to be fed.
Highlights and pins - Certain posts can be marked as a high point which makes them over the full width of the Timeline is placed. Very nice for beautiful photos or important messages. Important posts may also be up to seven days pinned top of the page (put down) will be.
A wise man once said "Every advantage has its disadvantage" and that goes for the Timeline.
The landing page has disappeared. In the pre-Timeline era was the landing page the sign while the porter of the full page. "Like us and see the rest of the page" has brought many companies the necessary likes. That is no longer possible. Companies therefore need to be more creative likes to score. The cover photo but can help win promotions or advertisements are prohibited therein.
It really is a timeline - Because all messages are neatly arranged by date, it is a little sad when there is little activity on the page. Furthermore, is it really relevant what messages a half years ago by the company in the world were sent? Nice: Fully scroll down and the birth of a person or company liken.
Change - Just when many companies their business page properly designed, they have been changing. Example: in the Timeline can suddenly much broader applications. Old (small) applications look quite so awkward out.
The launch of the new timeline on your own Facebook profile and your friends, there is now also the new timeline for the pages. Here the advantages and disadvantages of the new timeline!
Benefits:
1. Finally branding: the cover photo
2. Image-Based: More attention for photos
3. Direct interaction: Easier send private messages to fans
4. More attention to quality: Not every post is the same
5. Personal and more social: More focus on interaction
6. Finally: A uniform profile icon
Disadvantages:
1. No welcome page
2. Applications are blocked
3. Applications get more space: 520px is suddenly very narrow
4. Adoption of users: they determine the success
5. Just scroll a lot of info before the interview begins