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I know that email marketing is one of the most important way to promote anything. I have newlky started mby bussiness and want to learn various methods of marketing. So I am posting this here to have some tips from you people about Email Marketing. If you have some suggestion/tip on this then please post that here. I hope that this thread will be helpful for al the other people who are searching for the same.
Email marketing has become an important tool to get traffic to website. Ten years ago hardly anyone knew what it was. Today we can imagine a life without e-mail not even imagine. More and more managers accept e-mail marketing as a mature medium and set email increasingly communicating with their (potential) customers. Email marketing is fast, and effective.
Email marketing is a form of direct marketing, building and maintaining a direct customer relationship, e-mail. The medium e-mail offers many new features. Your e-mail newsletters can be tailored to each individual recipient. This makes the messages you send very personal, which get the positive response to your campaigns significantly and as a result of that it increases marketing and promotion. Without any significant effort or your customer relationship individually addressed with his or her name (Dear Amar..., Dear Mr. Harson ,...) and information about the recipient included in the newsletter.
Here are some tips for email marketting:
- Keep It Short & Simple
- Offer something new every mail
- Give a chance to get something / win
Anyone who wants to achieve in the e-mail marketing high opening and conversion rates, operating expenses and must be creative. E-mail is cheaper than communication via paper, they can be personalized and can be written quickly. On the other hand, e-mailings are often less spam. The best and only way to get your subscribers motivated and confident in you, will be providing valuable information, try to be his most faithful friend, go out and get content you can serve and give them as gifts, write newsletters and send them, always at the end remind the benefits achieved if the product is decided, never try to sell in their email, just remember its benefits. A good option is to show testimonials from others who are enjoying the service or product you offer.
You must become a friend to provide information and share experiences, just think as if they were your friends facebook.com or twitter.com, the more information and content you offer, have more friends. It's about your prospects receive 10 or 20 emails a day. Don’t directly start with a lot of email. Start slowly and then increase the email count gradually.
The first thing you do in your first emails that you send your prospects is to make you respect and admire you. For this, I recommend that you become your own in a sort of trademark or trade name. A good strategy to become a recommended figure is to buy a domain under your name. If the name is already registered then you can try with the another extension, or just do some changes in your name.
The other strategy to build credibility is to put your name and address of your website on the introduction of each email. Thus readers know who is coming quickly information, otherwise they will have questions and do not trust. If possible write in the subject will benefit with this message, a good trick is to cause doubt, the reader should be curious and do not do anything other than opening the message.
Example:
Subject: (Name) Here is the surprise gift this week ... ..!
From: www.futurehardware.com
Just avoid unwanted links in the email and don’t make it too big also. Keep that short and very easy to understand. It will be better if you can put company logo in the email.
Take every chance you get to your list of recipients to expand. If you have a shop, give your customers the ability to spot their email address behind. At conferences or events, ask each party whether he / she may add to your list of recipients to exchange business cards. Add the entry form for your newsletter to each page on your website. Do not use a subject line consisting only UPPER case or add extra exclamation marks (!!!). This will trigger spam filters. The same applies to the content of your newsletter.
Don’t send the emails daily to the same users. If you send email to some user then just wait for few days, at least for one week and after that send them email again. There is more chances that he/she will respond to that.
Give the link of the your website on each email so that he can get to your website for more information. Provide sufficient information on the site so that someone not feel that to be incomplete. Put the contact detail in that so that, if someone want to make contact with you then he can do that without any problem.
Email marketing is one of the best way to get the promotion of anything. Make sure that the people you are targeting are interested in that. So selecting and targeting the people for whom there are more chances to show interest in your ad.
From experience, it is probably best to sign up to an e-mail client, rather than just using outlook etc. There are many available, mail-chimp, swiftpage we chose mailaway mainly because they have UK servers, (not just U.S).
These clients will provide lots of templates as well as tips and tricks.
Main thing is you DO NOT SPAM your clients, (or potential clients). This can be done by either e-mailing too much, or sending them unsolicited e-mails, make sure you give the option to UNSUBSCRIBE.
Also, if you don't format the e-mail correctly, the e-mail could just end up in the spam folder. For example, sending an e-mail with large pictures or illicit text. The e-mail clients as mentioned above have many templates that prevent such technical issues.
Also, you have the option to 'pay-as-you-go' which makes it cheaper and easier.
As someone else said, take every opportunity to invite people to your e-newsletters/e-marketing as much as you can.
Hope it goes well!! :thumbup1:
Mandy