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I want to know what is SMM and SMO and I also want to know that which are the roles they play and what is the difference between them and what is the purpose of using them. Is there anyone who has a good idea about the same and can help me out with my doubts and question. Any help regarding this will be highly appreciated.
SMM(Social media marketing) which is also known as Social Media Optimization is used to provide additional channel for customer support it is basically a media by which one can attract their customer and manage their reputation over the web. Relevance to the customer is the key factor here to get success it is basically used to create content in order to attract the readers and even encourage them to the spread the same on the social networks and in this way one can spread message form user to user as the content or the article is coming from the trusted and the third-party source. You can say that this kind of marketing strategy is running by word-of-mouth and it results in earned media instead of paid media. Hope that helps.
SMO is known as Social media optimization and it is also known as social SEO actually it is a method of attracting genuine users on a website who search for contents on the web it is basically a online methods of website optimization. There are several other methods one of which is SEO (search engine optimization)
As far as I am aware there are 2 types of SMO methods and they are as followed:
- First method is adding Social media features to the content such as social news, user rating, RSS feeds, third-party community functionalities for the images and the videos etc
- Second method is adding Promotional activities in the content which include features such as participating in discussion groups, blogging, posting status updates etc
It is actually related to the search engine marketing and it focus on getting traffic from the other sources and not only from the search engines is it also used to improve the search ranking of the website.
There are a no of companies that are providing specialized tools and platform for the purpose of social media marketing and they are as followed:
- Social Analytics and Reporting
- Automation
- Social Media
- Blog Marketing
- Validation
- Social Media Monitoring
- Social Aggregation
- Social Book Marking and Tagging
There are some rules of conducting the SMO and they are as followed:
- We have to Increase the link ability
- We have to make the process of the tagging and bookmarking simple
- We have to Help our visitor at our best
- We have to encourage the visitor so that he connects the content to the other communities.
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There are some rules of conducting the SMO and they are as followed:
We have to Increase the link ability
We have to make the process of the tagging and bookmarking simple
We have to Help our visitor at our best
We have to encourage the visitor so that he connects the content to the other communities.
The rules that you have specified is quite old there has been a set of new rules which has been updated by the experts and it is being followed now. Just take a look at them.
- Make contents that are shareable and interesting
- Encourage the visitors to share the content with the other community
- Make the process of sharing very simple and easy so the visitor does not hesitate in sharing it.
- Add means like rewards to attract the visitors to your site.
Below are some popular tools which includes the concept of Social media marketing:
- Hubspot – It is used for Inbound social media marketing
- Sysomos – It is used for Social media monitoring and analytics provider
- Twtbuck – It is specially used for Social network advertising
- Klout - It is used for Monitoring and analytics