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what are the benefits of using the google analytics, as far as i have learned it as a free tool from Google that helps collect information about users who visit a web page showing reports on several actions that go to make these users (which pages are, how long they are in website, from where they came from, etc..). Please tell me what are the benefits of Google Analytics.
In order to use Google Analytics, enough to have a Google account and installed on all our web pages the code that provides the tool to register. Because of its benefits, is increasingly used by all types of businesses and individuals, both blogs, e-commerce stores, corporate websites, institutional, etc. It is a very useful tool when choosing a Web Analytics tool allow anyone to know everything that happens in your web. But it is worth analyzing its advantages and disadvantages to make the best decision when choosing which analytical tool may be more concerned. Let's see what can be agreed today by using Google Analytics.
It's free one of the biggest advantages of Google Analytics is that you can use this free tool. As we mentioned before, its have a Google account you can register and get the code needed to install (we implement) the tool on our website. Some might be more comfortable with a payment tool, but Overall , when the client must contain its spending on Analytics, we prefer to invest resources in analyzing and understanding the data that provides the tool to make decisions that will monetize the web.
As far as i know it is a suitable tool for all types of users: thanks to how you present the data, Google Analytics provides information at a glance and comprehensible to all users (novice, medium or expert users of web analytics). Who just need general information about use of the site will be undertaken quickly, but who need more specific data (segmentation, trends, etc..) Can navigate throughout the application to get in a few clicks, and with the ease of exporting such data to various formats (pdf, Excel, etc.)..