Sony Ericsson unveiled its Naite candybar phone, an affordable 3G device that is a part of the company's new GreenHeart commitment. which are designed to use less energy, are constructed from recycled plastics, and ship with a reduced volume of packaging and documentation.Announced today under the Green Heart brand are two handsets, the C901 and the Naite, plus the MH300 headset and a special power-saving charger for the Naite The phone includes basic e-mail and texting ability and has support for video phone calls
Sony Ericsson president Hideki Komiyama said the company was already an industry leader in removing harmful substances from its products, and the phones represented the next step in its sustainability strategy.Green Heart products will eliminate the use of hazardous chemicals in production, reduce paper consumption and use smaller packaging. Each GreenHeart product will include an in-phone HTML-based user guide that eliminates the need for a printed manual. GreenHeart products also ship with 5 star energy efficient chargers that draw less than 30 miliwatts of power when idle.
Set to be available in the UK before the end of June, the C901 GreenHeart sports a casing made from minimum 50 per cent recycled plastic and saves paper by having a built-in electronic manual in place of a printed version. The screen backlight also has a light sensor to save energy by optimising its brightness. All these measures add up to a reduction in carbon dioxide footprint of 15 per cent compared with Sony Ericsson's own C902 Cyber-Shot phone, the company said
The Naite includes the Ecomate application, which helps users make greener choices, and a Carbon Footprint calculator to see how much CO2 is being used each day. There will be a big push for the Sony Ericsson Naite in Latin America, Asia and Europe in the third quarter, as the company expects it to become one of its top sellers.
It is expected in market around Q3 of 2009,Prices for the handsets will depend on the carrier and tariff
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