Fujifilm releases 7 new digital cameras in India

[Samarth]

Indians can now gear up to get shot with the latest digital cameras from Fujifilm. FinePix F200EXR with EXR technology is one of the seven cameras unveiled in India by the company. The Super CCD EXR sensor also makes its debut in the FinePix F200EXR.

The company also plans to invest substantial amount in ramping up its marketing, after sale services and distribution networks in the country in 2009.

The 12 megapixel FinePix F200EXR digital camera is 1/1.6 inches and can be easily carried and used anywhere. Apart from the Super CCD EXR and redesigned EXR processor, this camera also sports a Fujinon 5x wide angle optical zoom lens and Face Detection 3.0, claimed to be the most efficient face detection technology. Also included in this device are 5 Film Simulation Modes, auto red eye removal, HD Photo Output, a 3.0” high-resolution 230,000 dots wide view LCD, Dual Image Stabilization and sensitivity of up to a huge ISO 12800 (3 million pixel approx).

Mr. A. Rajkumar, Country General Manager (DSC), Fujifilm India remarked, “The objective is to create, sustain and reinforce the brand equity by creating the right marketing mix in terms of product, price, promotion and place (Channel).”

He further stated, “Indian consumers have always appreciated innovation and embraced new technology quite openly. This has provided us with the impetus to launch our latest products soon after its launch in the USA as and we want our Indian customers to experience and enjoy the EXR technology, which is being lauded the world over.”

The FinePix F200EXR digital camera delivers excellent quality pictures with precise detailing. Photo enthusiasts can now capture all their precious moments in different types of environments and conditions. Integrated with state of the art technology, this device provides photographers a good overall photographic experience.

The FinePix F200EXR digital camera from Fujifilm is available for a price of Rs.18,999.

[Pugsly]

Speaking on the product launch, Kenichi Tanaka, MD, Fujifilm India, informed that the company’s mein objective behind the launch is to create, sustain and reinforce the brand equity by creating the right marketing mix in terms of product, price, promotion and place.

Fujifilm’s expansion plans include adding more people to its team in India during the year 2009 to support its growing operations. The company will be hiring new people for various roles including finance, marketing, sales, supply chain and after sales services.