Fly introduces SX230 & E310 ATTITUDE mobile phones

[Addis]

Meridian Mobile – After leveraging the world wide success from the Indian market Meridian mobile under the flagship of FLY launches two new models. Fly SX 230 is the latest addition to the SEXY series range and E310 ATTITUDE to the ENTERTAINMENT series range of Fly mobiles.

“Fly is strategically positioning a series of branded designer mobile phones in Indian market. Our phones are exclusively designed keeping in sync with today’s style-conscious generation, who are continuously looking for quality, performance and user-friendly handsets in one package. While the phones are reasonably priced, they still flaunt best in class, features & stunning looks and are very responsive and user friendly.” added Mr. Rajiv Khanna, CEO, Meridian Mobile, India Operations.

[phones]

SX 230- Slim Slider

Fly SX 230 is a Slim Slider and is a new addition in the Sexy Series displaying simplicity at its best exhibits a lively combination of entertaining features at extremely reasonable prices. This light weight phone offers the most hunted features at price of Rs.5,000/-


Features:

• Slim Slider
  
  
• High Intensity Color Display
  262K TFT, 176x220 pixels
  
  
• 1.3 Mega pixel camera CMOS Camera
  
  
• Bluetooth with A2DP
  
  
• MP3 Playback & Ring tones
  
  
• 87 gm
  
  
• 97x47x14mm
  
  
• GPRS
  
  
• Micro SD card
  
  
• USB Support
  Mass Storage Mode
  USB Charging
  
  
• Hands-free Speakerphone

[phones]

FLY E310 ATTITUDE

This is next generation entertainment device after the huge success of E-300. This phone comes with a 3.2 mega auto focus camera and has a touch screen. The phone is a power house which supports T-Flash card up to 8 GB and has a link to you tube and face book it is priced at Rs.10,999/-


Features:

• GSM Dual Band
  
  
• Slim Slider Metallic ID – 12.4mm
  
  
• 3 MPx AF Camera
  
  
• 2.4" TFT Touch Lens Display
  
  
• Touch Flo technology
  
  
• BT with A2DP
  
  
• T-Flash Support
  
  
• TV Out
  
  
• MP3 Playback & Ringtones
  
  
• USB Support
  
  
• EDGE Enabled
  
  
• GPRS,MMS & WAP 2.0
  
  
• Hands-free Speakerphone

[Addis]

The company has 12 Regional Offices and a Head Office based in New Delhi. The company has a head count of over 4500 (which makes it the largest manpower company in the telecom sector in the country) and is entrenched in over 9000 top mobile shops in 145 cities. The unveiling of the brand was kick started by the announcement of Malaika Arora Khan as the brand ambassador. Now Ishant Sharma is another new Brand Ambassador of Fly. The company has its own Research and Manufacturing units with ODM/OEM/EMS tie-ups, which focuses on style, features and value. The Company's R&D centre in France focuses on building expertise in European Design.

With 30 SKUs the company has a pan India presence and within a short span of time it has become the fastest growing mobile phone company in the country with a significant market share within its range. With over 30 models the company’s last year turn over was of 204 crores. Meridian Mobile under the brand ‘Fly’ brings some of the leading technologies to Mobile Phones such as TV on Mobile, Ultra Slim Designs, and Tectium- Back-U- Power technology. Some of the models earmarked for the Indian market are high-end luxury phone designs with one of the longest and the unrivalled life in the industry, giving it an edge over other mobile phones.