PENTAX X70 Megazoom Digital Camera

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PENTAX Imaging Company has announced the PENTAX X70 Megazoom digital camera featuring a high magnification 24X optical zoom lens with wide-angle to super-telephoto coverage housed in a highly portable, compact, lightweight body. With 12 megapixels, SLR-like styling and flexible exposure modes, the PENTAX X70 is a true bridge between compact digital cameras and digital SLRs. The X70 is the ideal camera for the intermediate to advanced shooter who wants to step up in form and function from digital compact offerings without the size, weight, and expense of a true DSLR camera. The X70 offers photographers the ease-of-use of a compact camera with powerful shooting options traditionally found on a DSLR, such as aperture/shutter priority and metered manual modes, true hardware sensor-movement Shake Reduction, fast operation, and a high quality zoom lens. This new model performs superbly and effortlessly in a variety of photographic situations from casual day-to-day snapshots to travel and sports photography.

Also announced is the smc PENTAX DA 15mm F4 ED AL Limited ultra wide-angle lens for PENTAX Digital SLR Cameras. This latest model in PENTAX’s acclaimed Limited Lens series inherits all the attributes of this renowned product line including high quality image reproduction and high grade aluminum lens barrel finish, while providing users with a unique ultra wide-angle perspective. The lens will ship in April 2009 for $649.95 USD, while the PENTAX X70 will ship in April 2009 for $399.95 USD.

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High image quality
With 12.0 megapixels, a high-performance imaging engine, and the high quality PENTAX Megazoom lens, the X70 delivers super clear, high quality images in any shooting mode. Images at 12.0 megapixels are also suitable for printing at most large print sizes including 8x10, 11x17 and even larger poster size prints.

Large, easy-to-view 2.7 inch color LCD monitor
The PENTAX X70 features a large, bright 2.7 inch color LCD monitor with approximately 230,000 dots of resolution. An Anti-Reflection coating helps minimize glare from sunlight for more effective outdoor viewing. Also, the X70 comes with an electronic viewfinder for easy image composition and review in the brightest lighting conditions. You can also access the camera’s menus and other functions via the electronic viewfinder, so you will always be able to change settings no matter how bright it is outdoors.

Compact, lightweight design
The compact, lightweight design of the X70, one of the smallest and lightest cameras in it’s class, make it easy to transport and use. However, the small size does not mean features are compromised. The X70 includes a full range of automatic and manual features and functions.

High-speed Continuous Shooting mode to capture the decisive moment
The X70 lets the photographer capture the subject continuously at a maximum speed of approximately 11 images per second and up to 21 images in succession.* Coupled with the Auto-Tracking AF mode that keeps a fast-moving subject in focus all the time, the X70 is sure to capture that once in a lifetime, decisive moment in sharp focus. The X70 is perfect for shooting sports action and active children and pets.

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Additional Features

• Image Format Choice proportions of 4:3, 3:2, 16:9 or 1:1.
• Scene mode palette for easy selection from 20 scenes, including a new Baby mode for accurate exposure and skin tones when taking pictures of babies.
• Overexposure compensation function to prevent blown out (or clipped) highlights.
• A Super Macro mode may be used to shoot as close as 0.4 inches (one centimeter) away from a subject for stunning close-up details.
• Digital Wide mode quickly stitches 2 images together for an extra wide-angle image (equivalent to 20mm in the 35mm format).
• World time clock displays standard time in 75 cities in 28 time zones around the world for extra convenience when on the road.
• Frame Composite mode (with 90 built-in image frames) offers fun and creative ways to style up your shots.
• Approximately 33.6MB of built-in memory. Also compatible with SD and SDHC memory cards.
• Red-eye reduction function corrects for red eyes as the result of flash photography. Red-eye reduction can be applied during capture, or as a post-capture filter.