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Old 14-11-2008
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Motorola Aura - The luxury mobile

A few years after democratic clamshell phones with its mythical StarTac or more recently its RAZR, Motorola has decided to develop a new form factor with the Aura, a mobile phone ... (Update: already tested with the V70)

"His form is reminiscent of luxury watch the beauty," says Jim Wicks, in charge of Design Motorola, which has not usurped the analogy with the world of watchmaking.



Beyond its circular display 16 million colors, Aura is in fact composed of 200 pieces including a crystal lens of 62-carat sapphire, a stainless steel case on the grounds engraved on its surface and polished by hand, the gears composed of hardened steel Rockwell 50-55 or ball bearings precision ensuring the opening of its rotary valve.

Success aesthetics, the Motorola against Aura is significantly less ambitious technology on the ground since n'embarque a smart phone 2G (GSM / GPRS / EDGE), a camera and a 2 Mpixels memory of 2 GB

A low-tech choice, also used by its competitors Porsche Design or Tag Heuer, but difficult to justify for a machine marketed approx 2000 $$. Geek Chic and two adjectives are decidedly difficult to give ...
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