Nokia introduces affordable mobile devices and services that make the Internet available for emerging markets
In its ongoing effort to bridge the digital divide, Nokia today introduced a range of affordable mobile devices and innovative new services specifically for people in emerging markets. In addition to Nokia's lowest cost handset to date, as well as its first handset for emerging markets with an integrated digital music player, Nokia unveiled a range of services that leverage the power of the Internet. Estimated retail prices of the new devices range from 25 to 90 EUR, with several models expected to begin shipping in 2008. Nokia's suite of Internet services for emerging markets will be available beginning in 2009.
"In 2002, Nokia unveiled a strategy to lower the cost of owning and operating a mobile phone and to bring the benefits of mobile telephony to people in emerging markets. Today, we are expanding that vision by introducing a number of devices and services that aim to bring the power of the Internet to these markets as well," says Robert Andersson, Executive Vice President, Devices, Nokia. "The mobile device and the Internet are a powerful combination in connecting people with each other, accessing information, news, entertainment and sharing. By introducing products and services that are affordable, relevant and easy-to-use, we believe Nokia can fuel the growth of the Internet in emerging markets through mobility."
The first services Nokia will offer in emerging markets will focus on email, agriculture and education, which based on consumer feedback, present the strongest demand in emerging markets.
Mail on Ovi, which is enabled on Nokia Series 40 devices, offers the possibility to create an email account directly on the mobile phone without having to use a personal computer, giving millions of users the possibility to create their first internet identity and communicate in new ways. Mail on Ovi is easy to find, set-up and use, for immediate email access from your mobile phone. A trial of Mail on Ovi will launch in a few select markets by the end of November 2008. The global rollout of Mail on Ovi will be available on all currently shipping Nokia Series 40 devices by the end of 2008.
Nokia Life Tools is a range of innovative agriculture information and education services designed especially for rural and small town communities in emerging markets. Nokia Life Tools helps overcome information constraints and provides farmers and students with timely and relevant information. These services use an icon-based, graphically rich user interface that comes complete with tables and which can even display information simultaneously in two languages. Behind this rich interface, SMS is used to deliver the critical information to ensure that this service works wherever a mobile phone does, without the hassles of additional settings or the need for GPRS coverage. Nokia plans to launch the service in the first half of 2009 with the Nokia 2323 classic and the Nokia 2330 classic as the lead devices in India, and expand it across select countries in Asia and Africa later in 2009.
Seven new mobile devices offer a range features, styles and price points
To support the range of new mobile services for emerging markets, Nokia also expanded its portfolio of affordable mobile phones, including: