The concept of second LCD TV Philips is certainly something that aims to differentiate itself from all other brands. After Aurea and Ambilight, which aimed to entice consumers with the play of light, now on Philips aims chance to personalize their TV following their tastes, their mood or maybe the context in which it is placed (we think maybe a possible combination with the furniture).

Philips has so Bovisa the Triennale (Milan): Flavors, and do it in absolute preview to Italy to support our strong cultural identity, style and aesthetic sensibility that has always (it is no coincidence perhaps that has myTechnology always had a particular eye for design products). Italy becomes the target market, while for the rest of the world the product will be available from April 2009.


Flavors differs for 3 elements that we will see so much depth after the break:

  • interchangeability of frames;
  • Home Theater plant tied to the TV;
  • The mounting system to wall.


3 models TV:

Small (22 ")

  • Price: 549 €
  • HD Ready
  • contrast 30.000:1
  • Response Time 5 ms
  • 400 brightness
  • 28.9 billion colors


Medium (32 ")

  • Price: 799 €
  • HD Ready
  • contrast 30.000:1
  • Response Time 5 ms
  • 500 brightness
  • 28.9 billion colors
  • 2 SCART and 2 HDMI


Large (42 ")

  • Price: 1199 €
  • FULL HD
  • contrast 30.000:1
  • Response Time 5 ms
  • 500 brightness
  • 28.9 billion colors
  • 2 SCART and 2 HDMI


These prices include TV and a selection of 2 frames. Any additional frames will be purchased at any time ever online, and prices vary by the size of the TV, going from 50 € for 22 "to 99 € for 42" and the second frame that can be colored, fantasy or materials more valuable as aluminum.