General Imaging (GE) has pumped out a trio of cameras that nearly put us to sleep, we'd say the race for the lamest introduction at Photokina is officially back on. Up first on the chopping block is the E1055W, a GE-branded point-and-shoot with a 3-inch LCD monitor, 10.1-megapixel sensor, blink / smile detection and a 5x optical zoom. Following that is the E1050TW, which packs most of the same hardware but also includes a 720p movie mode. Lastly, we've got the 10-megapixel A1030, which features a 3x optical zoom, 2.5-inch LCD, ultrathin design and super-simplistic button arrangement.

GE E1055W camera


The new GE E1055W is an attractively designed camera that boasts advanced features as standard and some exciting in-camera functions. With 10.1 mega pixels and an extra large 3 inch high resolution LCD screen and aspheric all-glass lens, the GE E1055W offers everything you need for the perfect image. Advanced features include blink and smile detection, in-camera panoramic stitching and a movie recording capability, making it an impressive new addition to the range. Other standard features include face detection, image stabilisation and red-eye removal.

The 28mm (35mm equivalent) wide angle lens combined with a 5 x optical zoom and 4.5 x digital zoom gives great versatility and excellent results for both close-ups and wide group shots. The on-screen instructions and function symbols are so simple and easy to follow making it an ideal choice for a photography novice and also a wise choice for those people who expect a better quality picture. hat’s more, the GE E1055W’s design is just as advanced as the camera’s functions. The 22.5mm slim, lightweight aluminium body and sleek, stylish and intuitive design ensure the camera is attractive, practical and easy to carry.

GE E1050 TW camera


The GE E1050 TW. Housed in a stainless steel body, the GE E1050TW (Touch & Wide) is a great all rounder with many innovative features, which are destined to make it a ‘best in class’ compact. With the increasingly popularity of flat screen TVs, high street and online retailers will find a ready made market for this camera. The GE E1050TW has already won the prestigious Plus X Award for innovation and ease of use. And it packs a punch in a slim, stylish exterior, with 10.1 mega pixels and 5x optical zoom. It enhances an already strong range, which has models from entry level (A735 and A835) upwards.

GE A1030


The new A1030 is a small camera that packs a big punch with its easy to use advanced features such as; face detection, blink and smile detection, image stabilisation, in-camera panoramic stitching, MPEG4 movie with sound and red-eye removal, as well as 14 different scene modes. The 2.5 inch LCD screen on this slim styled 10 mega pixel digital camera with 3 x optical zoom and 4.5 x digital zoom means the GE A1030 is an exceptional addition to the existing range and adds a new dimension to the ‘A’ range that are all powered by AA batteries.