The latest Tokyoflash watch has just been released and despite its rather menacing name, it brings a very positive approach to modern time-keeping.

The Tokyoflash Negative sports an always-on LCD that's both stylish and funky at the same time, being sporty yet elegant and therefore suitable for both a bike ride in the park and a fancy party. Available in polished silver or polished black, Negative's LCD screen is always displaying the time, allowing the wearer to read it with a quick glance. What really brings this design to life is its multi color LED light guide. At the touch of a button, the display can be backlit with one of seven user selectable colors, a feature which is most impressive at night.

One of the neatest functions of the Tokyoflash Negative watch is that its wearer can select between various LED colors for the backlighting; this brings the concept of customization in the world of wristwatches: basically you can now match the color of your watch to the clothes you plan to wear on different occasions... and instead of buying multiple watches, you can have one to do everything.


With the additional style and luxury of a solid stainless steel band, Negative also has an abundance of features, including a vertical or horizontal display option, several alarm functions, 12/24 hour mode and multi-color mode, sending all LED colors into a frenzy when the backlight is activated.

The display presents the time in negative space, the unlit squares on the screen showing digital numbers, highlighted by the bright squares around them. This creates a subtle optical illusion effect, giving the watch a unusual mystique, unlike those using standard digital displays.

Negative is a classic Tokyoflash design and will keep you looking cool for years to come.