Panasonic Lumix DMC-G1 Is World's Smallest Interchangeable Lens Camera
World's First Micro Four Thirds System Camera Features Portability, Ease-of-Use and Colorful Blue and Red Models for Personalized Style and Active Lifestyles
Panasonic today announced the world's first Micro Four Thirds system camera, the LUMIX DMC-G1, the world's smallest and lightest digital interchangeable lens camera, weighing in at approximately 385 grams (0.85 lbs).* Based on the new Micro Four Thirds System standard, the LUMIX G1 eliminates the internal mirror structure that defines digital single-lens reflex (DSLR) cameras, thus reducing the size and weight by nearly half.** With the mirror-less system, the G1's flange back, which is the distance between the mount and the image sensor, has been reduced from 40 mm -- as specified in the Four Thirds System -- to approximately 20 mm.
The new Panasonic LUMIX DMC-G1 will enhance the advanced photo quality and flexibility made possible by the Four Thirds? System, and with its innovative design, consumers will appreciate the portability of a smaller camera body and lenses. The G1 will be available in mid-November as a kit with the new LUMIX G VARIO 14-45mm/F3.5-5.6 ASPH/MEGA O.I.S lens. Also available in November, and announced today, is the LUMIX G VARIO 45-200mm/F4.0-5.6/MEGA O.I.S.lens.
"With the LUMIX G1, we are filling a void that has existed for a long time in the digital camera market, because consumers wanted the power of an SLR, but previous models were bulky and inconvenient," said David Briganti, National Marketing Manager, Imaging, Panasonic Consumer Electronics Company. "The LUMIX G answers this challenge as consumers can benefit from the flexibility of changing lenses; a quick Auto Focus; and a sensor that produces high-quality photos. By packing all those powerful assets into an extremely compact body with easy-to-use features familiar to point-and-shoot users, we are excited about G, as it brings new possibilities to the consumer."
The LUMIX G1 is also the world's first interchangeable lens camera that will come with color variety -- with availability in black, blue and red models -- allowing consumers to personalize their style through color, something very popular with point-and-shoot camera models.
For current Four Thirds users with a collection of lenses, an optional mount adapter will allow Four Thirds lenses to be compatible with the LUMIX G1.*** Also, today, with the introduction of the Micro Four Thirds System, Panasonic is announcing a wide-variety of accessories including: External Flash DMW-FL220(GN22); PL Filter: DMW-LPL52; Mount Adapter: DMW-MA1; Battery Pack: DMW-BLB13; DC Cable: DMW-DCC3; Soft Case: DMW-CG1; Soft Bag: DMW-BAG1; Shoulder Strap (Stylish) DMW-SSTG1-A/C/R; Shoulder Strap (Woven) DMW-SSTG2-W; Shoulder Strap (Leather) DMW-SSTG3-T.
The G1's compact size can also be attributed to its electronic full-time Live View Finder, as opposed to a conventional optical viewfinder. The electronic Live View Finder, with an impressive and high-resolution 1,440,000-dot equivalent, allows the user to shoot the exact image the camera sees while also displaying information about the camera's settings through the view finder. The G1 also features a clever built-in eye sensor, so the camera can detect when the user is nearing the view finder and automatically switches off the LCD, thus conserving battery life. Also, the Live View Finder has a large 1.4x (0.7x on a 35mm equivalent) magnification and when using the G1 in manual focus mode, the frame in the view finder or LCD will enlarge by 5x or 10x (can adjust using the dial).
The Live View Finder and the bright 460,000-dot resolution, 3.0-inch LCD provide a 100% field of view, letting the user adjust settings before taking a shot, which is a great learning tool for consumers beginning to use manual controls, as they can visually confirm the effects of changed settings. The LCD can also swivel 180 degrees horizontally and 270 degrees vertically, giving the consumer flexibility to take high and low-angle shots, and its Auto Power technology will automatically boost brightness by as much as 40% depending on the shooting condition so it remains visible in all lighting environments.
The G1 introduces a new Contrast AF (Auto Focus) function that is not only accurate and easy to use, but also very fast. Users can choose from a wide-range of AF modes, including multiple-area AF with up to 23 focus areas, 1-area AF with a selectable focus area, Face Detection, and AF Tracking. In the 1-area AF mode, the AF frame size can be changed by simply turning a dial. The G1 also has a Quick AF function that begins focusing as soon as the user aims the camera -- no need to wait to press the shutter button halfway. This provides quicker focusing that can help capture the subject before the crucial moment passes.
Users familiar with point-and-shoot digital cameras, and new to the world of advanced interchangeable lens cameras, will benefit from Panasonic's Intelligent Auto (iA) mode. When in iA mode, the G1 will detect the shooting condition and automatically adjust for the ultimate shooting results. Panasonic's iA includes the following intuitive technologies: AF Tracking, Intelligent Exposure, MEGA O.I.S, Intelligent ISO, Intelligent Scene Selector and Face Detection.
The Panasonic LUMIX DMC-G1, a 12.1 Megapixel camera, also includes the following advanced features.
Pricing for the Panasonic LUMIX DMC-G1 and its Micro Four Thirds accessories will be announced in early October. For more information, including full specifications, please visit: www.panasonic.com/pressroom.
* As of September 12, 2008.
*Compared to the Panasonic LUMIX DMC-L10.
* Needs an adapter (available as an optional accessory) to use Four Thirds lenses. Lenses that are not compatible with the Contrast AF function can be used with manual focusing. There are also some limitations to other functions. For details, see the following customer support site: http://panasonic.jp/support/global/cs/dsc/index.html
the Micro Four Thirds standard in a bit more depth below, but let's first take a look at the camera - which is certainly looking like an impressive debut for the new standard. The Panasonic Lumix DMC-G1 definitely fulfils the size promise of Micro Four Thirds, coming in at 6 - 8mm (0.25 - 0.3") smaller in every direction than the current joint title-holders for world's smallest digital SLR, Olympus' identically sized Four Thirds-system siblings the E-410 and E-420. Body-only weight is just a scant 5 g (0.2 oz) more than that of the E-410, which is the current record-holder for the crown of lightest digital SLR - so not quite the lightest we've seen for an interchangeable-lens camera, but definitely very close.
Far Cry 2 Preview
the micro four-thirds format ditches the internal mirror and prism while maintaining a DSLR-sized sensor -- in this case, we're looking at a new flip-out, 3-inch, high resolution (1.44 million pixels!) Live viewfinder and a 12.1 megapixel Live MOS Sensor. That allows this cam to weigh in at 385-grams (0.85-pounds) and just 20-mm thick. Rounding out the specs are optical image stabilization (MEGA OIS), intelligent ISO, AF tracking, face detection, HDMI output, and intelligent scene selector with Venus Engine HD image processing and a Supersonic Wave Filter dust reduction system under the hood.
according to company executive Yasunori Takase, the camera with its 14-45mm kit lens will retail for nearly $800 when they arrive in the US. There is no word on how much the optional 45-200mm lens will cost though. I suppose with convergence being pretty big these days, the Lumix G1 helps blur the line between a camcorder and a DSLR, sitting in comfortably beside the Nikon D90 and the Canon EOS 5D Mark II.
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