Think about a mobile device with a touch screen that's designed to work with smart software. A single tap on its surface instantly zooms in on images; a flicking gesture moves one photo off the screen and pulls another one on. Menus appear with clever animation, and actions like downloading and emailing photos and videos are intuitively incorporated, rarely more than one step away.

Bet you're thinking about Apple's iPhone.

Any touch-screen Windows Mobile device made in the past couple of years can perform the aforementioned functions -- as long as it's running a new application called Kinoma Play.

Kinoma Play is the world’s first mobile media browser. It’s everything you need to find and play video, audio and pictures, whether they’re on your phone, on your home PC, or on your favorite web services.

This much-needed shot in the arm for Windows Mobile comes from Kinoma Inc. and for $30 can be downloaded onto a computer or directly onto a device from www.kinoma.com. It works on touch and nontouch screens alike, though touch features do add a lot of pizzazz. After installation, Kinoma Play seems to totally take over the device's multimedia functions, hiding every trace of Windows Mobile's clunky, antiquated, menu-driven operating system.

It smoothly opens and displays all types of media, including photos, videos and music. But it's also a fast search engine for multimedia content on the phone, on the Web or even on your computer via remote search. Kinoma Play works with services including YouTube, Audible, Flickr, iDisk, Live365, Orb and SHOUTcast. And a section called the Kinoma Guide compiles over 100,000 podcast episodes, radio stations, videos, live television and Webcam clips, panoramas and photos into easy-to-browse categories.



Kinoma Play is so well-designed. It could entirely replace the dated Windows Mobile user interface, which still lags behind the iPhone's. But, alas, it's about media only. It isn't designed to supplant, and doesn't change or improve, any of the phone's more common functions, like overall email and Web browsing, calendar, contacts or productivity programs.

Kinoma is working on Symbian, Linux and even iPhone versions of its application and will release one of those versions by the end of this year.

These days in the tech world, much attention is being paid to applications sold on Apple's App Store for use with the iPhone or iPod Touch. But Kinoma Play is one application that is desperately needed by Windows Mobile users, and it just might remind them that they can better navigate media-related Web services -- without having to buy a new mobile device.

Source - The Wall Street Journal