Canon has released PowerShot SX110 IS, E1 Digital Camera, Canon's A1000 IS, A2000 IS, Canon EOS 50D

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Canon's A1000 IS, A2000 IS, SX110 IS and E1 break free

August 26, 2008 – Canon U.S.A., a leader in digital imaging, is expanding its PowerShot line of digital cameras with the announcement of two new additions to its affordable A-series line, and one new ultra-zoom digital camera to its SX-series of ultra-zoom cameras. Sporting a new look, the PowerShot A1000 IS and PowerShot A2000 IS digital cameras combine the robust feature-set consumers have come to expect from Canon's point-and-shoot digital cameras, coupled with a sleek design, giving a slimmer, lighter and more compact body to this camera line. The new PowerShot SX110 IS digital camera offers users all the benefits of a point-and-shoot camera, but with the ultra-zoom optical range needed to capture shots from the orchestra when seated in the balcony.

The Canon PowerShot A1000 IS digital camera features a 10-megapixel resolution, 4x Optical Zoom lens, DIGIC III Image Processor and comes in four stylish, two-toned colors. The PowerShot A2000 IS digital camera also has a 10-megapixel resolution, as well as DIGIC III Image Processor and is equipped with a 6x Optical Zoom lens, and a 3-inch LCD screen. The PowerShot SX110 IS digital camera features a 9-megapixel resolution, DIGIC III Image Processor, 3-inch LCD screen and 10x Optical Zoom lens. All cameras allow for close-up shots for those important occasions where you can't be right on top of the action and a zoom may be required - all with the ease of popping in two AA batteries so a shot is never missed. Each camera is equipped with an optical image stabilized lens to help reduce camera shake, and High ISO Auto which takes into account the subject's movement, which helps to provide crisp and clear images regardless of how far the zoom extends.

Building upon the user-friendly reputation of the PowerShot family, all three cameras feature Easy Mode, which limits camera functions to the basics for simplified operation, creating ease-of-use for even the most entry-level camera owner. Additionally, the cameras are equipped with PictBridge and Canon Direct Print, enabling consumers to print photos anywhere.

"With the new A-Series cameras, users don't have to sacrifice cutting-edge technology for innovative style, or ease-of-use" said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. "These cameras include the best technology Canon has to offer, along with colorful and unique designs that pack today's lifestyle trends into an affordable, compact digital camera. Additionally, the new SX camera is the ultimate in compact functionality. This camera will meet the technology needs of beginners and photo enthusiasts alike."

Advancing the A - PowerShot A1000 IS and A2000 IS Digital Cameras


PowerShot A1000 IS

The new PowerShot A-Series cameras remain perfect for families purchasing their first digital camera, travelers who don't want to worry about charging their batteries while "on-the-go" and new parents looking for an affordable, family-friendly camera that perfectly captures special moments. At the same time, a revamped design also makes these cameras the ultimate choice for the style-conscious consumer. The PowerShot A1000 IS digital camera evokes elegance with its gentle curved grip, and offers the opportunity for individual expression via its four color choices; gray, blue, gold and purple. The two-tone silver PowerShot A2000 IS digital camera features a clean, modern silhouette and a matte finish around key controls for a high-end look and feel.


PowerShot A2000 IS

Ultra Zoom - PowerShot SX110 IS Digital Camera


PowerShot SX110

The new PowerShot SX110 IS digital camera is perfect for the parent trying to capture the winning goal or the outdoorsman trying to capture the perfect sunset. At the same time, this modern-looking and elegant form, available in both black and silver , is easy to hold and fits snuggly in the palm of your hand. What's more, the 3-inch LCD screen and easy-to-use control dial make capturing and viewing images seamless.

Availability and Pricing
Scheduled to be available in September, the PowerShot A1000 IS and the PowerShot A2000 IS digital cameras will have suggested selling prices of $199.99* and $249.99*, respectively. Also, available at the end of August, the PowerShot SX110 IS digital camera will have a suggested selling price of $299.99*. All cameras include two AA batteries, 32MB SD memory card, USB interface cable, AV cable, wrist strap and Canon's software suite.


PowerShot A1000

Product Features : PowerShot A1000 IS

Image Processor : DIGIC III

• Face Detection Technology
• Motion Detection Technology
• Red-eye Correction

Megapixel : 10

Optical Zoom : 4x

LCD Screen : 2.5"

Image Stabilization : Optical Image Stabilization


PowerShot A2000 IS

Product Features : PowerShot A2000 IS

Image Processor : DIGIC III

• Face Detection Technology
• Motion Detection Technology
• Red-eye Correction

Megapixel : 10

Optical Zoom : 6x

LCD Screen : 3.0"

Image Stabilization : Optical Image Stabilization


PowerShot SX110

Product Features : PowerShot SX110 IS

Image Processor : DIGIC III

• Face Detection Technology
• Motion Detection Technology
• Red-eye Correction

Megapixel : 9

Optical Zoom : 10x

LCD Screen : 3.0"

Image Stabilization : Optical Image Stabilization

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With the demand for digital SLR cameras reaching unprecedented levels, Canon U.S.A., Inc., a leader in digital imaging, is answering the call with the announcement of the next evolution in advanced amateur digital SLR photography, the EOS 50D Digital SLR Camera with 15.1 megapixel resolution and Canon's new DIGIC 4 image processor. Designed to offer extraordinary quality and image control for the advanced photographer with a passion for the art, the Canon EOS 50D Digital SLR camera includes an expanded ISO range, improved noise reduction, and in-camera photo editing features. Canon has loaded the EOS 50D camera with a number of enhancements and some trickle-down technology from Canon's professional Digital SLR cameras, as well as a new Creative Auto Mode (CA) that gives users more creative flexibility to make image setting adjustments conveniently without the need to be a photo expert.

Canon has built upon the success of the popular EOS 40D model - which will remain in Canon's line - with the EOS 50D Digital SLR camera. Expected to be the camera body of choice for advanced amateur photographers this holiday season, the Canon EOS 50D Digital SLR camera carries over the EOS 40D's 14-bit Analog-to-Digital conversion process for smooth tones, and also includes enhanced noise reduction, especially at higher ISO ranges which will help bring those romantic nighttime shots into greater focus and clarity. Capable of shooting 6.3 frames per second (fps), the EOS 50D Digital SLR camera is ideal for shooting everything from beautiful night landscapes to fast-action sports.

"Advanced amateur photographers blur the line between the hobbyist and the professional, looking for professional features and capabilities in their equipment that will allow them to capture that awe-inspiring image. Canon is constantly striving to provide these shooters with the most advanced imaging technology, like the new EOS 50D Digital SLR camera, to fuel their passion for photography, and help them achieve their creative potential," stated Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A.

Improved Image Quality
The EOS 50D Digital SLR camera's 15.1-megapixel CMOS APS-C size image sensor has been improved thanks to the use of newly designed gapless microlenses over each pixel to reduce noise and expand sensitivity up to ISO 12800. The faster processing speed of the camera's DIGIC 4 image processor contributes to the fast 6.3 frame-per-second (fps) continuous shooting capability (for bursts of up to 90 Large/Fine JPEGs or 16 RAW images on a UDMA CF card), to give shooters the tools they need to capture that perfect moment in perfect clarity.

The Canon EOS 50D camera provides ISO speeds from ISO 100 up to ISO 3200 in 1/3-stop increments, along with two high-speed settings - H1 and H2 - of ISO 6400 and ISO 12800, respectively. Along with a wide ISO range, Canon gives shooters more tools to help maximize clarity and color. The EOS 50D Digital SLR camera offers multiple levels of noise reduction during high-speed shooting. Users can choose from one of four settings- Standard/Weak/Strong/None - to help reduce digital noise that can result from poor lighting conditions.



As part of the camera's internal image processing, the Canon EOS 50D Digital SLR camera conducts peripheral illumination correction, which automatically evens brightness across the image field, making an image of a blue sky even toned throughout, a function previously accomplished through post-processing software on a personal computer. Thanks largely to the DIGIC 4 processor, this automatic adjustment can be made in-camera during shooting with JPEG images or corrected in post-photoshoot processing with RAW images through Canon's Digital Photo Professional (DPP) software, which is supplied at no extra charge.

Helping to ensure each picture's subject is clearly visible, Canon's enhanced Auto Lighting Optimizer analyzes the brightness of subjects and automatically adjusts dark images so that they appear brighter, perfect for subjects in shade or in backlit situations. The Auto Lighting Optimizer on the EOS 50D Digital SLR camera has been updated not only to optimize images while they are being taken, but can also optimize images post-capture, during playback, to help ensure the subject of each image does not appear too dark. This is especially helpful when an amateur photographer uses the camera, because post-capture enhancement can help maximize image quality without the need of a computer.

A significant upgrade to the Canon EOS 50D camera is its large, clear 3.0-inch Clear View LCD screen which features 920,000 dot/VGA resolution, four times the pixel count of the EOS 40D camera's screen, for better clarity and color. To help show off those fantastic shots, the EOS 50D camera includes an HDMI (High-Definition Multimedia Interface) output to display crisp, clear images on a High-Definition TV. The EOS 50D recognizes the needs of today's photographers, and the faster processing speed of the DIGIC 4 processor helps support UDMA cards for faster writing of image files.



The camera is also equipped with a high-performance viewfinder featuring 0.95x magnification and the same high-performance Autofocus (AF) system as the EOS 40D camera with nine cross-type sensors for accurate target subject acquisition with lenses possessing maximum apertures of f/5.6 or faster and a high-precision diagonal center cross-type AF point that's effective with f/2.8 and faster lenses, helping photographers ensure better focus of their targets. The AF Microadjustment feature, originally introduced last year with the Canon EOS-1D Mark III professional digital SLR camera, has also been added to the EOS 50D for maximum control over focusing precision.

Canon Gets Creative For Advancing Amateurs
Canon is taking steps to give advanced amateurs more flexibility with a new "CA" Creative Full Auto setting on the EOS 50D Digital SLR camera's mode dial. This new setting goes a step beyond Full Auto, by allowing users to make adjustments before shooting while still in an Automatic mode, without needing to know the meaning of technical terms such as aperture, shutter speed, etc. In this mode, the camera menu on the back screen spells out options in common language for average photo enthusiasts, allowing them to "blur the background" or "lighten or darken the image." These easy-to-comprehend image options will help amateur photographers improve the shots they are capable of taking, while helping them learn new techniques. When in the new CA mode, users will be able to adjust flash settings, brighten or darken images, blur the background, set the camera's drive mode, and select a picture style directly on the camera's LCD screen.

Better Live View
For photographers who prefer to frame their shots using the camera's 3.0-inch Clear View LCD screen, Canon has improved the Live View function of the EOS 50D Digital SLR camera to include "Quick Mode AF," "Live Mode AF," and "Face Detection Live Mode AF" that detects up to 35 individual forward-looking faces for better focus and clarity when taking group or portrait shots. The camera's Quick Mode AF setting flips the mirror down and carries out regular phase-detection autofocus, while the Live Mode AF and Face Detection Live Mode AF use the camera's CMOS image sensor for contrast detection autofocus. Two detailed grid displays have also been added to Live View shooting as optional settings for easier composition.



Two Small RAW Formats
In addition to the RAW and JPEG image capture modes that photographers are accustomed to, the EOS 50D Digital SLR camera now offers more manageable resolution settings and file sizes with two sRAW recording formats, sRAW1 and sRAW2. At the sRAW1 setting, resolution is 7.1 megapixels with a file size that is approximately 25 percent smaller than a standard 15.1 megapixel RAW image. With the sRAW2 setting, resolution is 3.8 megapixels at less than half the file size of a standard RAW image, retaining all of the flexibility and creative possibilities associated with full-size, conventional RAW images. The EOS 50D is the first Canon Digital SLR that allows the use of RAW and sRAW settings in Basic Zone as well as Creative Zone shooting modes, even further improving the camera's flexibility.

EOS Integrated Cleaning System
The Self-Cleaning Sensor Unit for the Canon EOS 50D has also been upgraded and now includes a fluorine coating on the low-pass filter for better dust resistance. The Self-Cleaning Sensor Unit uses ultrasonic vibrations to shake dust particles off of the low-pass filter in front of the sensor each time the camera is powered up or shut down. The second part of the system includes a software component where sensor spots are mapped and saved as Dust Delete Data that is attached to the image file for removal during post processing using Canon's DPP software.

Pricing and Availability
The EOS 50D is compatible with the full lineup of Canon EF lenses as well as the Company's ever-growing line of affordable EF-S lenses created specifically for Canon Digital SLRs with APS-C size image sensors. The Canon EOS 50D Digital SLR camera is scheduled for October delivery and will be sold in a body-only configuration at an estimated selling price of $1,399.00*. It will additionally be offered in a kit version with Canon's EF 28-135mm f/3.5-5.6 IS USM zoom lens at an estimated selling price of $1,599.00*.

New EF-S 18-200mm f/3.5-5.6 IS Lens
Canon has answered the call from advanced amateur photographers looking for a solid all-around lens with the introduction of the new EF-S 18-200mm f/3.5-5.6 IS zoom lens. With an incredible focal length range equivalent to 29-320mm in the 35mm format, the new EF-S 18-200mm lens will make an excellent addition to any camera bag, and it gives shooters a great lens to capture both standard as well as telephoto images. The new lens features Canon's built in Optical Image Stabilization system which gives the equivalent effect of a shutter speed roughly 4 steps faster, for better image clarity, even in shaky shooting conditions. With a minimum focusing distance of 0.45m/1.5 ft. at all zoom settings, this new lens should prove to be ideal for those situations where swapping lenses isn't an option. An ideal complement to the EOS 50D SLR camera and all other EF-S compatible EOS SLR cameras, the EF-S 18-200mm f/3.5-5.6 IS lens is scheduled to be in stores this October at an estimated selling price of $699.00*.