Sony will expand sales of its 11-inch OLED (organic light emitting diode) television to Europe in 2009, according to a Japanese press report.
Detailed launch plans for the TV, which went on sale in Japan in December 2007 and in the U.S. in January 2008, including its price are yet to be determined, the Nihon Keizai Shimbun reported in its Wednesday morning edition.
OLED is an emerging flat-panel display technology that uses an organic material in the pixels that emits its own light, so a backlight isn't needed. That helps make the displays thinner and much less power-hungry. OLED screens also handle fast-moving images better and offer richer color reproduction than current LCDs (liquid crystal displays) and PDPs (plasma display panels).
Japan's Nihon Keizai Shimbun reports this morning that Sony plans to sell its 11-inch XEL-1 OLED TV in Europe in 2009. That dovetails nicely with a two-week old statement by a Sony representative who said, "I'd be very surprised if this hasn't arrived in the UK by 2009." Us too, after all, it's been on sale in Japan since December of 2007 and was recently caught slumming the big box outlets in the US. It only seems natural then, that Sony would ramp production to the point that by 2009 they could meet the minimal, European demand for a $2,500-ish TV measuring just 11-inches -- million:1 contrast or not. Still, it's all a bit late if you ask us (you did right?) seeing as how Sony plans to be producing medium to large OLED panels as early as April 2009
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