Why is shareware better than any other marketing method?

[harjos]

Shareware is a good way to market software. It allows consumers to evaluate an application prior to making a purchase decision. They can easily determine if it meets their business or personal needs, which usually results to a satisfied customer. In addition because shareware companies are often small they can provide personalized service that is not found in larger companies. Shareware also allows for instant gratification, there is no need to wait for a shipment. Consumers can download and use the software immediately.

[sportsfan81]

That can be true. Shareware here is quiet a different type of concept. This allows the users to download and use the software fore free. But later on you can get a popup on the screen for buying the commercial license for the same. It gives a full control on the tool but for the limited period of time. The users can also access and modify the source code. In the same way freeware is used for long time continuously. This usually brings the issue of security in the mind of users where shareware is better.