Google advertising not for profit

[stephenx]

I heard a news that Google advertising are not for profit. Is that true? I don't think so because that is a major kind of way for making profits. What you guys think ?

[Steinbach]

yeah, that is true. Google has virtually re-defined the world of online advertising, and is the undisputed king. Google Grants has awarded Google AdWords advertising to hundreds of non-profit groups whose missions range from animal welfare to literacy, from supporting homeless children to promoting HIV education. Now what is Google Grants ?

The Google Grants program empowers non-profit organizations to achieve their goals by helping them promote their websites via advertising on Google. Google AdWords ads appear when users search on Google and when you click on one of the ads, you are brought to the website being advertised.This a rare oppurtunity to get a Adwords account and advertise on google for free.

[Shikhar]

The Google Grants program empowers over 4,000 organizations to achieve their goals by helping them promote their websites via advertising on Google. Google ads appear when users search on Google. For example when you search for "world poverty" on Google, text ads related to world poverty appear on the right hand side. When you click on one of the ads, you are brought to the website being advertised.

Organizations that receive a Google Grant are awarded an in-kind online advertising account which can be used it in a variety of ways, including general outreach, fundraising activities, and recruitment of volunteers. Google Grants participants have found much success with the program. For example, the US Fund for UNICEF's e-commerce site, Shop UNICEF, experienced a 43 percent increase in sales over the previous year, while CoachArt – supporting children with life-threatening illnesses through art and athletics programs – has seen a 60 to 70 percent increase in volunteers.

[mickey demaio]

Most organizations experience a learning curve in the quest to take full advantage of their advertising grant, so it's important that you have an understanding of the way our advertising program works.To be eligible for the Google Grants program, organizations must fit some eligibility criteria.Based on your advertising goals, initial optimizations may consist of simply adding new keywords and ad text, while more in-depth optimizations can involve reorganizing ad groups, rewriting ads, changing targeting options and other campaign settings, adjusting keyword matching types, and choosing the right landing pages.Eligible nonprofits include, but are not limited to, the following focus areas:

• Animal rescue & conservation
• Arts
• Disaster & relief services
• Education
• Environment
• Health
• Science & technology
• Voluntarism &community outreach
• Youth advocacy & programs