The French company Gameloft, a leading global publishing games on mobile comes up with another company Hexagonal, Netsize, to improve its payment solutions to new titles on mobile.
Already among mobile operators portals historical, on a WAP portal and on mobile platforms sales content Apple (App Store), Gameloft now wishes to offer mobile users acquire new titles directly via SMS ... Because the company quickly realized that where they are "only" 50% of the revenues generated on each game sold that are shared between the operator and publisher, the models to "App Store" with 70% of revenues kept by Gameloft, who are now privileged.
Moreover, patterns of sales games must now be simplified to allow all in one click to the offer. Through operators, the latter may charge the mobiusers on their telecom bill but via a WAP portal, the situation is different. Where a European partnership agreement with Netsize to use its platform of m-payment.
The aim is among others to charge mobile users directly via Premium SMS sent from the shop Gameloft WAP, or via a WAP payment.
Since 2003, the two companies also work together around solutions of m-payment. 800 customers currently use the solutions of m-payment of Netsize who exploit different methods of payment, Premium SMS to MMS via WAP billing. According to analysts' Informa Telecoms and Media, the mobile games market will represent 100 million users by 2009, an increase of 15% per annum for a total sales exceeding $ 4.8 billion.
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