LG LH55 series LCD HDTV

[Jakub]

LG Electronics launched newest LCD HDTVs, the LH55 series, combine a sleek, modern silhouette with advanced 240Hz technology for a more engaging entertainment experience. First announced at the International Consumer Electronics Show (CES(R)) earlier this year, these 1080p "Full HD" LCD HDTVs are now available online and at retailers nationwide.

Ideal for action movie and sports enthusiasts, LG's LH55 features TruMotion 240Hz with unique scanning backlight technology to improve motion picture response time so consumers see a smoother, more natural picture. The LH55 series is currently available in 37-, 42-, 47- and 55-inch sizes at manufacturer's suggested retail prices of $1,399.95, $1,799.95, $2,099.95, and $3,899.95, respectively.

Lightning Fast Imaging

Conventional systems use a double process of motion estimation-motion compensation (MEMC) to insert "pseudo" data into the image in order to increase response time. However, this can add unwanted motion artifacts into the picture. The new LH55 TruMotion 240Hz handles fast-moving images at lightning speed so that consumers' televisions can keep up with their programming choices, elevating their video gaming or sports watching experience, with crisp, clear imagery and reduced motion blur.

To accomplish this, the LG LH55 series uses a Super In-Plane Switching (S-IPS) panel that provides fast response times and maintains better color and contrast at off-axis viewing angles, yielding superior performance. TruMotion 240Hz builds on the capability of S-IPS by using a unique scanning backlight technology to improve motion picture response time from 120Hz to 240Hz to virtually eliminate motion blur, even during the fastest moving scenes.

LG's TruMotion 240Hz delivers crystal clear motion detail, enhancing the television viewing experience and making every move on the screen look as if it's unfolding in real-time. And, with an 80,000:1 contrast ratio, the LH55 produces a clear, crisp picture.

[Jakub]

Energy Savings and Advanced Technologies

For consumers that don't want to sacrifice performance for energy savings, the LH55 is Energy Star(R) 3.0 rated. The LH55 also comes equipped with Intelligent Sensor, which senses the ambient light in the room and adjusts color and brightness accordingly. Additionally, a mechanical on/off switch eliminates standby power consumption completely, if desired.

For further professional calibration of settings based on the room environment, the LH55 is ISFccc certified. A 10-point white balance adjustment and color management system allows for custom calibration of individual home theater environments and ambient lighting which can be saved in ISF "Day" and ISF "Night" modes.

The LH55 boasts four LG Core Technologies for a more customized listening and viewing experience: