Videocon Commercially Launches VideoconServices

[Broad-Man]

After a delay of nearly one and–a half-year, Diversified group Videocon has finalized May 1 as commercial launch date of its DTH Services.

The newest player in the Direct-to-home (DTH) arena to commercially launch its services in the country is Videocon. The company has branding its services as 'Videocon D2H'.

Further, the company officials revealed that the company will use MPEG-4 compression with DVBS 2 technology, which will deliver awesome digital entertainment, crystal clear pictures, ultra sharp sound to its service subscribers

Videocon soft-launched this service in India on April 27.With this launch, Videocon becomes the sixth company to offer DTH services in the country. There will be 2,500 dealers in 15,000 showroom across India offering Videocon s DTH services.For the first year, the company has set target of 15 lakh subscribers, which it intends to raise to 1 crore in the next six years.

Videocon also plans to pioneer TVs with in-built set-top boxes (STBs) in the Indian market. According to a top Videocon spokesperson who spoke with The Hindu Business Line, it has taken the company as many as 40 engineers who have spent nearly 2 years to devise the TV sets with in-built STBs.

[timon]

the company set offer for set-top boxes at around Rs 1,500 . The company will initially offer 200 channels from its 6 transponders.