Reliance Mobile GSM Service has commenced the commercial roll-out of its post-paid services in Mumbai. Reliance Mobile has launched its GSM post-paid services with a plan of Rs 375. The company has bundled numerous value benefits as part of its effort to target post-paid high ARPU customers. The company is offering 750 free local minutes as part of this plan and is also offering a local call rate of Rs 0.50/minute to any network as well as fixed line phone, along with a STD call rate of Rs 1 to any network across India.
The roll-out of its post-paid services is the second phase of Reliance Mobile's GSM foray. The launch of post-paid services follows the pre-paid launch early this year.
"The Reliance Mobile GSM post-paid service entails offering a unique value proposition fine-tuned as per the needs of nearly 14 Million GSM customers in Mumbai circle. This Customer Experience Programme is in line with Reliance Communications' philosophy of making world-class telephony services accessible and affordable to the masses," said Akshay Kumar, regional head, West, Reliance Communications.
Reliance Mobile GSM Service is also rolling out special SMS packs in the Mumbai market. Currently, the company has announced two SMS packs. For light SMS users, the company is offering free 100 local and national SMS bundle at a monthly charge of Rs 25. For mega SMS users, Reliance Mobile is offering free 1,000 local and national SMS bundle for a monthly charge of Rs 60 only.
For low-usage subscribers, Reliance Mobile is offering Rs 199 plan as part of its GSM post-paid launch in Mumbai. The company has bundled a local usage discount of Rs 150 with this plan.
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