Virgin Mobile, India’s first national youth-focused mobile services brand, introduced yet another revolutionary youth focused proposition by making SMS the new voice of the youth by ushering in genuine freedom of sending & receiving SMSs by making it FREE without any extra pack or upfront commitment. Virgin Mobile customers will now be able to send in total 200 SMSs free; 100 National as well as 100 Local SMSs free daily after just paying for the first 3 SMSs on each leg (National and Local respectively) to any network.
Talking about the launch of the new SMS offer, M. A. Madhusudan, Chief Executive Officer, Virgin Mobile, India said, “Our research shows that youth have a high propensity to consume mobile services and are looking for solutions that give them the flexibility to use mobile services as per their need. Youth around the country send 6 times as many SMSs and have a constant desire to connect & share with their large network of friends, peer group and family. They use SMS as an important device to lead a life of their choice; zoning people in and out from their world as and when they want to and also use it as their Secret Messaging Service (SMS). But, due to voice text pricing parity, sending SMSs are expensive and better deals are usually available only with packs or upfront commitment. However, now with our new free SMS proposition we believe that youth will take up to this medium in a big way and it will become the new voice of the youth.
The new free SMS offer is available to all Virgin Mobile subscribers across the country without any extra monthly commitment/upfront payment or pack. The first 3 Local SMSs sent are charged at 50p each which is the base tariff, post which 100 SMSs are free daily. The first 3 National SMSs are charged at Rs. 1.50 each, post which 100 National SMSs are free daily. In essence the consumer gets a total of 200 SMSs free daily. All new subscribers and the existing subscriber who are already on the New 50 Paise STD Local tariff will get this SMS benefit by default from today onwards, while the customers who are on the Old 50 Paise Local tariff can avail this benefit by recharging their account by a mere Rs. 12/- recharge coupon which is available across 50,000 outlets in the country.