Setting yet another benchmark in the DTH sector, Dishtv, India's No.1 direct-to-home company and part of the biggest media conglomerate – Zee group, announced the premier of the latest bollywood blockbuster – Oye Lucky, Lucky Oye over their Movie-on-Demand (MoD) service in 3.5 weeks of its theatrical release. 'Oye Lucky, Lucky Oye' has proved to be a big hit among the Indian masses.
Announcing this Mr. Salil Kapoor, COO, dishtv,
The Premier of 'Oye lucky, Lucky Oye' on Dishtv will enable our 4.6 million subscribers to enjoy the latest and best of movies in the comfort of their home. Dishtv is a market leader in providing premium content to its subscribers, we are the only DTH platform to broadcast Bollywood & Hollywood blockbuster movies like Taare Zameen Par, Jab We Met, Spider Man 3, Pirates of Caribbean etc. At Dishtv, we are always innovating and exploring new opportunities to bring wholesome entertainment to the masses.
Many production houses have approached us for the release of their forthcoming films on Dishtv, the largest DTH platform in the country. In the current scenario of multiplex sales dipping and viewers preferring to watch movies at home, this association could form a growing new revenue stream for us going forward.
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