DTH player, Tata Sky claimed that it is just 100 hundred away as of yesterday to achieve 3 million subscriber mark for its DTH services.
"In less than 30 months, we would have sold to more than 3-million subscribers, which is a record," Tata Sky Managing Director Vikram Kaushik, said at a seminar here.
The company has manufacturing facility for making set top boxes at its Pune and Noida plants.
Kaushik said the key imperatives hurting this industry were high taxes and licence fees.
"We are overburdened with taxation and licence fees," he said.
"If Tata Sky collects Rs 300 on subscription, about Rs 150 goes away in taxes," he said.
"We are left with only Rs 150 out of which we have to pay other taxes and take care of our overheads," he said.
DTH made its debut in India five years ago. Today there are about six-million subscribers to DTH, he said.