After the entry of Reliance Big TV and Bharti Airtel DTH, market leader Dish TV and Tata Sky are planning to introduce DVR technology around Diwali time to stay a step ahead.
The Digital Video Recorder (DVR), which allows viewers to record programmes in one channel while watching another and play according to convenience, is being billed as the next big thing in the evolving Indian DTH market.
"This, of course, will be a premium product and we plan to announce the launch of DVR technology platform for our DTH service very soon. It will be a Diwali gift to our customers," TataSky Chief Marketing Officer Vikram Mehra said.
"Our launch of DVR is expected around Diwali and our offer will have 140 hours of recording time," Dish TV Chief Operating Officer Salil Kapoor said, While the set top boxes for DVR are expected to be priced at Rs 10,000.
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