LG Electronics on Wednesday said this fall they will start selling a new Blu-ray DVD player that will allow Netflix members to watch as many as 12,000 films and TV episodes streamed directly from the Web to their TV sets.
LG and Netflix had previously said they would provide a set-top box in the second half of 2008, but gave few details.
Company officials said the LG BD300 Network Blu-ray disc player would be priced at "well under $500" and that Netflix members could stream films and TV episodes through the device at no additional price to their monthly subscription plans.
Instantly streaming content from Netflix to the TV via the LG BD300 Network Blu-ray Disc Player will rely on a wired broadband connection and Queue-based user interface. Netflix members will use the Netflix Web site to add movies and TV episodes to their individual instant Queues. Those choices will automatically be displayed on members' TVs and available to watch instantly through the LG player. Once selected, movies will begin playing in as little as 30 seconds. With the BD300's accompanying remote control, Netflix members will be able to browse and make selections right on the TV screen and also have the ability to read synopses and rate movies. In addition, they will have the option of fast-forwarding and rewinding the video stream.
"As Blu-ray player sales are expected to triple in three years, consumers are craving content and seeking a premium home entertainment experience," said LG Electronics USA President Teddy Hwang. "The BD300 is another LG industry first and provides consumers with an advanced high-def disc player with unparalleled flexibility and networked access for services such as Netflix."
Consumers craving more content will appreciate the BD Live feature, which provides real-time interactivity for movie enthusiasts seeking extras, new previews or special content while BonusView provides picture-in-picture access to Blu-ray disc special features. To further personalize and simplify the home theater experience, the BD300 includes LG's SimpLink(TM) technology, which allows users to control similarly equipped LG TV and AV products via convenient on-screen menus or directly from the product itself.
About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force and technology leader in home appliances, consumer electronics and mobile communications. In the United States, LG Electronics sells a wide range of stylish, innovative digital appliances, consumer electronics (digital display and digital media) products and mobile phones under LG's "Life's Good" marketing theme. For more information, please visit http://www.LGusa.com.
About Netflix, Inc.
Netflix, Inc. is the world's largest online movie rental service, with more than eight million subscribers. For one low monthly price, Netflix members can get DVDs delivered to their homes and can instantly watch movies and TV episodes streamed to their TVs and PCs, all in unlimited amounts. Members can choose from over 100,000 DVD titles and a growing library of more than 12,000 choices that can be watched instantly. There are never any due dates or late fees. DVDs are delivered free to members by first class mail, with a postage-paid return envelope, from over 100 U.S. shipping points. More than 95 percent of Netflix members live in areas that generally receive shipments in one business day. Netflix is also partnering with leading consumer electronics companies to offer a range of devices that can instantly stream movies and TV episodes to members' TVs from Netflix. For more information, visit http://www.netflix.com/.