SEO means Search Engine Optimiztion
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Based on this factors, SEO tactics have been incorporated into web site development and design. As the search engines are logic-based it can follow that there are specific tactics that work with their algorithms, and other tactics that do not.
These tactics are divided into three categories namely -
- White-Hat SEO tactics
- Grey-Hat SEO tactics
- Black-Hat SEO tactics
SEO tactics are divided depending on whether SEO tactics are legitimate ( White-hat ) , arguable ( Grey-hat ), or purely Black-hat.
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